Social networking, much like business networking, is a phrase which often leads to raised eyebrows on the part of people hearing about/experiencing someone engaged in it. It is also, however, a phenomenon that is growing in popularity.
The reasons for this popularity are not easily listable, but probably stem from the fact that people are increasingly busy with their careers, and are also often living in big cities where the sense of community we used to count on no longer exists. It is unlikely now that you know your local butcher/baker/candlestick maker and their families, but we all still feel the need to reach out and make friends.
Another factor to consider is that social and business networking are not necessarily mutually exclusive, although many people maintain that they should be. I, however, am one of those who maintain the opposite: they should be intertwined, for the very reasons that make both forms of networking so reviled in some sectors.
Networking is not, or rather, should not be, a purely selfish attempt to bulk up one’s address book. Rather, it should be a genuine reaching-out to people with similar interests, and is therefore inherently mutual. That is, the people who come to events, conferences and so forth with the express purpose of “networking” are invariably those who get none done. Why? They are the people who’re easy to spot: the shifty eyes, the obvious half-paid attention to conversation while they scan the room for someone who may be more useful to them.
Rather, networking is simply about reaching out to those around you – never expect someone to do you a favour, but be willing to help out anyone you can – you’d be amazed at how small acts of kindness are rewarded later, although not necessarily by the same person you were able to help. Certainly, the “you help me and then I’ll help you” approach is one doomed to failure.
In short, when networking in any form, remember you are primarily there to meet people – be friendly, polite, and above all, open-minded. The person you snub now may prove to be someone you wish had reached out to later.
For a great book on networking, read Andy Lopata’s “…and Death Came Third! The Definitive Guide to Networking and Public Speaking”, which received global kudos and reached no. 2 on Amazon.co.uk when it was launched. He also has a blog, which can be found at http://networkingandreferrals.blogspot.com/
It is also very likely that there will be more blog articles based around this subject, so keep your eyes open!
aimée whitcroft