Whether you are the eternal wallflower or the life and soul of the party, when it comes to schmoozing your clients you are going to have to shine. Not everyone is comfortable with entertaining clients. But there is no getting away from the fact that it is a vital part of relationship building.
Face-to face meetings are the most effective way of strengthening your business relationships. But everyone knows that, therefore everyone is doing it. If you want to be remembered by your clients, be innovative, stand out from the crowd. That’s not to say you have to embark on an extreme sports hospitality regime – bungee jumping, wing walking and bobsleighing aren’t for everyone. But value your clients and they will value you.
So how can this be achieved? Simple. Listen to them. That’s it in a nutshell. A simple comment made during a routine phone call could give you a vital insight into what makes them tick; a favourite sport, hobby or restaurant. Make a note of it – they will be suitably impressed when you entertain them in a way that is tailored to them.
Whatever event you decide on you must ensure your clients receive 5 star treatment. Be innovative, tailor the event to your client’s interests (not yours), pay attention to detail and be the perfect host. Leave nothing to chance. By following these simple guidelines your clients will value you as much as you value them.
Kim Rix – CEO – The SaVVy Club® – London’s first Boutique Events Club where members experience VIP Social Events unavailable elsewhere.