The benefits simply become solutions to the problem

As a small business owner, I’m constantly on the look out for interesting books to read that will help me stay informed, learn and grow my business.  Whilst browsing Amazon.co.uk I came across ‘Sales Therapy: Effective Selling for the Small Business Owner’, written by Grant Leboff.  It caught my eye because Grant is a member of The SaVVy Club^®.  I had to read it. Twenty-four hours later, the book arrived on my door step.

 

I’m not the fastest of readers, but at around 200 pages, I started and finished within a day. It was a refreshing read and made so much sense.  With the use of problem maps to understand the buyer’s motivations, Grant’s sales philosophy encourages the small business to focus on the customer and win clients by caring – not by selling. 

 

Having found the book very useful, and I would highly recommend it, I contacted Grant to ask him what he is working on now… “I am planning on writing a book on Marketing in a similar vein to be published next year” Grant replied.

 

 

Grant’s web site http://www.intelligentsalesclub.com/

 

Review written by Kim Rix

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